Open Shahji Tulsi Honey and you notice two things - the honey is slightly more golden-green than plain multifloral honey, and the aroma has a distinct herbal, slightly medicinal note. Both of these come directly from the real tulsi. Every new buyer asks the same question. Here is the answer:
The faint herbal aroma comes from the natural tulsi extract in the honey - no artificial flavouring is added. Real tulsi extract carries the natural aromatic compounds of the plant. Artificial tulsi flavouring would have a synthetic, uniform smell. Natural extract varies subtly between batches depending on the tulsi - that natural variation is the proof you are getting the real thing.
"The herbal aroma is the tulsi extract. Pure honey, real tulsi, no artificial flavouring - nothing else."